The Nigerian Idol Season 7 has tapped Binance — world leading blockchain ecosystem and crypto exchange platform, as its official sponsor. According to the blog post announcement on Sunday, Binance is looking to continue its drive of mainstream crypto adoption in Africa. And what better way to achieve this, than by sponsoring a show as popular as the Nigerian Idol. The Nigerian idol is the local version of the popular music competition television series franchise. Additionally, this sponsorship deal will make Binance the exclusive cryptocurrency & blockchain partner for the popular music show.
Nigerian Idol Season 7 Taps Binance, As Exchange Looks To Leverage The Power of Music
Meanwhile, Emmanuel Babalola, the Director of Binance Africa has explained why the company is partnering with the show this time. He said:
“In a world of diversity, music scales through differences and unites people of contrasting backgrounds”.
Furthermore, he highlighted how his company sees this sponsorship deal as mouth-watering opportunity, one that cannot be passed. This is even more so, seeing as Nigerian music is making real waves and taking center stage on the global scene. According to Babalola, sponsoring the show is another step in their efforts to drive the mainstream adoption of crypto.
Sustained Adoption Ambition
For Binance, the ultimate goal of its recent partnerships in the African region has been geared towards crypto adoption. Recall that the exchange platform is was one of the headline sponsors for the just-concluded biggest football tournament in Africa, the Africa Cup of Nations (AFCON 2021).
Also as part of its efforts in Africa towards driving blockchain adoption and bolstering greater financial access for the world’s unbanked, Binance has provided free crypto education classes to over 541,000 Africans since 2020.
Meanwhile, in a related news, Binance recently received backlashes from Nigerians who thought the exchange had an agenda against Africans. The criticisms started, following allegations of unjust disablement of investors’ account. But Binance has since been resolved issued statements in that regard and things are back to normal.