Disney theme parks are one of a kid’s favorite places, but it’s much more than that. This is why they are now investing a huge sum towards developing headset-free augmented reality (AR) attractions in the Disney theme park.
Disney is trying to make the experience previously filled with rides and thrill into a more personalized interactive medium. And they are ready to invest a huge chunk of their $17 Billion of revenue on the same. Which they’ve generate through 12 Disney Theme Parks spread across the world.
The whole idea is to track the user’s movements as they enter the park to emulate a personalized experience. Which would be made possible with the help of 3D projections on the park’s surfaces and digital imagery.
Disney and Metaverse
If we change the angle on that, we can say that this Disney would realize Metaverse and create a physical space for the same.
They already filed a patent for a ‘virtual-world simulator in a real-world venue’ patent with the United States Patent and Trademark Office in July 2020. Moreover, the patent was accepted on December 28, 2021, after which Disney started actively getting into the space.
With many ongoing narratives to tell and a huge budget at play, Disney might be one of the only few that can close the space between physical and digital worlds.
In a statement, the CEO Bob Chapek has already mentioned that they have plans for the same. He said, “These experiences are perennial, and the guest engagement is inside and outside the parks. They are unique to you but are also social and connected. They are constantly changing, so there is always something new to discover.”
But if you believe the internals of Disney, they are denying that they do not have any near-sighted plans for creating the mix. But the patent and the related flow of information hints at different things.
What do you think ‘Will they be able to pull off something that brings the Metaverse into the physical space, or would it be another introductory product from a hot trendy technology? Let us know in the comments down below.