HomeNEWSGoogle Trends Show People Are Increasingly Uninterested In The Metaverse

Google Trends Show People Are Increasingly Uninterested In The Metaverse


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In an unbelievable contrast to what the last quarter of 2021 showed for worldwide search interest for the keywords “metaverse” and “NFT”, current Google Trends data may be showing that the buzz has passed since February 2022.

Google Trends Say People Are No Longer Interested In The Metaverse

According to Google Trends data for the last twelve months, searches for “metaverse” saw a surge between October to December 2021. However, 2022 has been showing a reduced interest in the keyword. In fact, search for “metaverse” hit its lowest point for 2022 in March.

Meanwhile, “metaverse,” is not the only keyword affected. According to Google Trends data, worldwide search for “NFT” has also dropped so far in 2022. But the drop in the interest of NFTs seems ro be more noticeable. This is because it reached record highs in 2021, and has since the first quarter of 2022, fallen steeply.

Global search interest for the “metaverse” and “NFT” keywords. Source: Google Trends

Also, records from the last 12 months shows that Turkey are on top of the interest-by-region category in Google Trends for the keyword “metaverse.” Turkey lead the pack, with China and Singapore ranking 2nd and 3rd respectively. However, Cyprus and Lebanon follow closely behind at numbers 4 and 5.

Meanwhile, for the keyword “NFT,” Singapore holds the top spot in the interest-by-region list for the last 12 months. The country is followed by Hong Kong, China, Canada and the Philippines.

Back in December, the global search interest for “NFT” surpassed “crypto” for the first time. Apart from this, monthly trading volume in the NFT maraketplace OpenSea also hit a new all-time high in January. The increase in search volume for the keyword and trading volume shows that NFTs have finally caught mainstream attention.

And while the whopping surge of nonfungible tokens (NFT) in 2021 has been linked directly to some of the biggest NFT drops of last year, some celebrities also started to offer their own collections. From influential rappers like Snoop Dogg to marketing experts like Gary Vaynerchuk, many figures brought interest to NFTs last year.

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mayowa adebajo
mayowa adebajo
Mayowa Adebajo is a fintech enthusiast with a decade long experience writing news stories and creating content generally. When he's not writing, he's either talking politics or discussing sports.

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