The world’s largest cryptocurrency exchange by trading volume, Binance has partnered with the Brazilian Football Confederation (CBF). As a result of the collaboration, Binance will launch an NFT collection in the history of Brasileirão Assai. Offering fans a gateway to innovations that will advance match experience and provide special perks.
Worth mentioning, the collection will become available from today, which is a day before the commencement of the 2023 tournament. During the period the NFT season pass will become available for users to claim. However, they must follow certain steps to claim the season pass.
Furthermore, the initiative surfaced due to Binance’s commitment to making blockchain and crypto innovation available to people. With that, the crypto exchange is aiming to advance the crypto industry. Also, the initiative is designed to make Brazilians get closer to their clubs and learn more about cryptocurrency.
Likewise, the Brazilian market is an important one for Binance as the crypto exchange will focus on offering a path to financial freedom for users. The exchange intends to avail its services to people in the country, thus, encouraging them to make use of crypto in their day-to-day life.
Meanwhile, the latest effort isn’t the first attempt from Binance to provide crypto services for Brazilians. Early this year, the crypto exchange launched its Binance Card in the country. Then, the Binance Card emanated in the country as an attempt to bridge the gap between traditional finance and cryptocurrency in the country.
How Binance Emerged as a Prominent Figure in The Football Space
Lately, Binance has turned a huge focus on football due to the crypto exchange’s belief that sports aid the advancement of cryptocurrency. The firm believes that crypto can unite people with their passion and stars, providing football bodies a way of gaining more revenue. Consequently, the crypto exchange has sponsored Brasileirão Feminino Neonergia, Brasileirão Feminino Binance A-2, Brasileirão Feminino Binance A-3, and Santos Futebol Clube.
Meanwhile, the exchange has established itself as a prominent force to reckon with in the footballing space. Recently, the crypto exchange collaborated with award-winning football icon, Cristiano Ronaldo. Also, the exchange has sponsored the African Nations Cup (AFCON), while sponsoring top football teams like Porto, Lazio, and FC Shakhtar Donetsk. Binance has extended this collaboration spree to the Alpine Formula 1 team.