As part of its effort to bridge the gap between crypto and global sport, popular blockchain platform, Chiliz has launched its chain ecosystem, SportFI. The blockchain firm confirmed the development in a Twitter post. As revealed, this is one of Chiliz’s giant steps aimed at integrating blockchain technology into the sports and entertainment industry.
Similarly, Chiliz has reaffirmed its commitment to protect its users and partners. According to the firm, the Chiliz chain blacklist protects users and partners from intellectual property infringement, threats, and fraud.
In recent years, Chiliz has been unrelenting in its effort to become a leading hub for sports brands in the Web3 era. In September, through its fan engagement platform, Socios.com, it partnered with Tottenham Hotspur, an English Premier League club. As revealed, the partnership led to the development of $SPURS fan tokens on Chiliz.
According to the founder of Chiliz, Alexandre Dreyfus, the fan token, $SPURS will cover all the features provided by the team. He further that the token will also serve as a veritable tool to reward the loyalty of the team. Also, the league club plans to give the token to all its season ticket on-chain holders.
Chiliz and Its collaboration with Ballon d’Or
In 2022, Chiliz also partnered with the organizers of Ballon d’Or, an international football award organizer. As revealed, the collaboration was geared towards increasing the adoption of blockchain in football events. Similarly, it collaborated with the organizers of Italian Domestic League football, Seria A.
It is important to note that the token issued to Tottenham Hotspur is the seventh Premier league fan token from Socios and Chiliz. It had earlier issued similar tokens for Arsenal, Aston Villa, Crystal Palace, and Manchester City, among others. As revealed, the tokens serve as an avenue for teams to reward their supporters.
Similarly, Chiliz also expanded its coast by collaborating with clubs outside England like PSG, Barcelona, AC Milian, Atletico Madrid, AS Roma, and Inter Milan. It also partnered with National Basketball Association (NBA) teams, National Football League (NFL) clubs and Ultimate Fighting Championship (UFC).