HomeOPINIONWhy are launchpads still relevant in today's crypto landscape?

Why are launchpads still relevant in today’s crypto landscape?

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Crypto launchpads are important tools that help create balance in the industry. Despite how investors are flocking into the cryptocurrency market for investment opportunities, most projects in the market still struggle for patronage. On the flip side, innovations with massive fan bases have managed to survive, while start-ups at some of the lowest levels of the market pyramid are battling with visibility. 

The growing adoption of cryptocurrency and blockchain solutions spurred the emergence of new projects, creating tense competition in the market. As these projects are struggling to gain market exposure, crypto launchpads came to the rescue with the core mission of giving start-ups visibility. 

Crypto launchpads help unite emerging projects with potential investors and community members, consequently creating a sustainable ecosystem. This article will explain what a crypto launchpad is, how it works, and its relevance in the digital assets sphere. 

What are Crypto Launchpads? 

A cryptocurrency launchpad is a supporting platform that helps the launching and growth of new blockchain and crypto projects. The platform provides an array of tools and services that support emerging projects to gain visibility, attract investors, and aid them in establishing their presence in the market. 

Primarily, a crypto launchpad functions as a link between project teams and the investing community. More so, it ensures that both the developers and investors facilitate the development of a new solution. 

Thanks to their vast pool of resources, crypto launchpads have numerous systems that assist project teams in raising funds. Some of these methods are Token Generation Events (TGEs), Initial DEX Offerings (IDOs), and Initial Coin Offerings (ICOs). 

Additionally, crypto launchpads vet new emerging projects, evaluating their credibility to determine if they are recommendable for investors. Launchpads evaluate key features of a project including important details on the team, roadmap, sustainability, technology, potential and compliance level. 

Crypto launchpads also ensure transparency during IDO campaigns, ensuring that the tokens are well distributed to the participants. As part of their efforts to combat the issue, these platforms limit the participation of multi-accounts and chatbots. 

Also, their vast infrastructural support aids individuals without experience in coding to create cryptocurrencies and launch them on popular DEXs. This key feature of crypto launchpads contributed significantly to the advancement of the meme coin market. 

By that, these platforms help nurture emerging innovations to success while contributing to the advancement of the sector. Without a doubt, launchpads play important roles in ensuring that the cryptocurrency market is free from fraudulent projects. 

Are They Still Relevant? 

The dynamic and fast-growing posture of the crypto market has placed the existence of cryptocurrency launchpads under threat. Intensive marketing efforts on numerous social media platforms have proved effective to be one of the ways project teams can attract investors. 

With social media, the project team can easily create a community of enthusiasts, incentivize active participation, and carry out token distribution. For instance, Jake Guerrilla who blogged his journey from the United Kingdom to meet his idols; the Tate brothers, created a token; TOPG1500, and gained market attention through social media. 

At the peak of the trend, TOG1500 attracted huge investors as Jake Guerrilla walked closer to the Southern European country. The story surrounding the token attests to how social media can easily replace launchpads as one of the avenues for gaining market visibility. 

Nevertheless, the role of crypto launchpads goes beyond visibility. The launching platforms provide technical support like auditing, token distribution systems, anti-hack measures, and many others. 

Similarly, most crypto projects now adopt presale campaigns to attract investors. Degens can easily buy or invest in new cryptocurrencies through presale widgets on websites determined by the project team. 

Although dedicated websites for presales also help projects to launch, still, the launchpad will still provide it an edge in the market and nurture it to scale. Without a doubt, there are various methods that have reduced the dependence on crypto launchpads, raising questions if they are still relevant. 

However, crypto launchpads are still important in the sector and they remain one of the fastest routes for new projects to hit the mainstream market. The security, technical support, transparency, market exposure, and growth-centric backing of crypto launchpads give projects a solid foundation. 

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Olaleye Komolafe
Olaleye Komolafe
Olaleye is a professional reporter with vast experience in web3, cryptocurrencies, and NFT journalism. He enjoys writing about the evolving metaverse sphere and the prevalence in the crypto sphere. Notably, some of his contents have been published in numerous international publications. Away from the crypto world, Olaleye is a political scientist and a lover of football

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