Popular football fan token and reward app, Socios.com has emerged as the official partner of the 2022 Ballon d’Or Awards. The platform confirmed the development in a blog post on Friday. As revealed, this development makes Socios.com the official sponsor of the 2022 Ballon d’Or.
According to findings, Socios.com, with this development, is sponsoring Ballon d’Or for the second consecutive time. Ballon d’Or is an award festival that seeks to give individual recognition to football players. The event has continually featured on the world game for over 66years.
This year’s award edition will take place on October 17 at the Glamorous Theatre du Chatelet in Paris. Notably, many football talents across the globe are scheduled to grace the colourful event.
Notably, Socios.com sees its collaboration with Ballon d’Or as part of its efforts towards investing in sporting events. The protocol has, in recent times, indulged in notable partnerships with numerous sporting actors. As of now, socios.com posseses more than 170 prominent sporting institutions as partners in building new and exciting rewards opportunities for their fans. Some of these organizations include leading clubs in Europe and Latin America.
As reported, Socios.com usually avail this opportunity through the use of fan tokens. Fan tokens run as digital assets, paving the way for fans to access highly engaged communities such as Clubs polls, predictors, and other features. Additionally, the token also activates users’ access to rewards. These rewards include club merchandise, VIP tickets, and unique, remarkable club experiences.
Other Side notes about the Socios.com involvement in the award ceremony
Also, users tends to harness the fan token in gaining exclusive access to their favorite football stars. According to Socios.com, a holder of its fans token, will be able to attend the Ballon d’or event and sit among the football finest. In addition, the moment will be recorded in video format and shared on Ballon d’Or channels to recreate the “Golden Night”.
Furthermore, Socios.com intends to use the partnership to promote the benefits of its platform to a global audience. The platform further that it will make use off a comprehensive rights and activation plan. According to the platform, the plan includes logo on signage at the Théâtre du Châtelet, on both red carpets, and across backdrops for international TV, mixed zone, press conferences, and hospitality.
Furthermore, the CEO of Socios.com, Alexandre Dreyfus, expressed his delight in the partnership. According to him, the partnership allows him to showcase Socios.com at the most prestigious football event of the year.