HomePRESS RELEASER Labs Drops Genesis NFT Collection ‘R Planet’, the key to unlocking...

R Labs Drops Genesis NFT Collection ‘R Planet’, the key to unlocking the brand’s ecosystem

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Company founded by former Bumble execs, serial financial entrepreneurs, and social impact creators advised by Web3 leaders Bored Room Ventures, Zeneca, and Project Godjira dropping first-ever limited NFT collection to drive measurable environmental and social inclusivity outcomes 

R Planet believes in a new model: People (community first, always), Purpose (from within the community and to the broader world), and Profit (the community and team together through democratizing access to impact assets)

The minority and women-led founding team has previously built $B+ businesses, launched global cult brands (Bumble, DraftKings, Rovio (6 IPOs in total)), and created meaningful environmental and social change. The fully-doxxed founding team is building at the intersection of tech, human connection, and impact in Web3 to mobilize digital assets as a force for environmental and social change. 

R Labs’ mission is to bring purpose and more utility to Web3 while addressing the generational shift of more than 24 Trillion dollars in wealth this decade to Millennials and serving their desire to mobilize their actions and financial assets for environmental and social good while building for their future. The Company is building a portfolio of assets and partnerships connecting Purpose and Profit in the areas of sustainability, renewable energy, and affordable housing. The tokenization of impact assets will disintermediate middlemen, and democratize access to wealth creation while building the world we want to live in.

R Labs has already closed more than $5MM in VC funding led by a roster of notable investors associated with leading institutions including Softbank, AGF, and Prodege, among others, showing tremendous confidence in the team, expertise, and vision for the space, ahead of their genesis R Planet token drop. Advisors supporting R Labs’ projects and initiatives are linked to industry-leading organizations in Web3, investment, entertainment, and more. Web3 advisors include Zeneca, Project Godjira, and Bored Room Ventures including individual collaborators:

What: 

While NFTs and Blockchain have started a digital revolution, `R Planet believes tokens can be used for more. R Planet’s token will connect utility and financial opportunity with purpose and physical world impact – right from the start. The genesis collection is R Planet’s first utility-driven art NFT collection composed of 8,888 unique hand-crafted pieces living on the blockchain as ERC 721 tokens. This exclusive drop represents the first entry point for early supporters of the R Planet ecosystem to earn, claim and purchase future products in and out of the Web3 world.

Art & Lore: 

R Planet’s PFP art collection is designed by leading South Korean concept and illustration artist Nessi. After studying with world-renowned Jungi Kim, founder of Superani, Nessi worked for leading gaming studios such as NCSoft, Netmarble, and Nexon. When envisioning the R Planet beings, Nessi was inspired by the concept of metamorphosis, uniqueness, and the gifts we hold within ourselves – art should be as powerful and unique as we all are. 

According to the project’s lore, citizens of R Planet live in a reality that mirrors our own where powers, gifts, talents, and culture fuse and are used to create the world they live in. On R Planet, actions matter and help develop the gifts tied to each PFP, which will be paired with surprises that holders uncover over time.

Doing Good Shit:

True to its core values, R Planet is allocating a portion of the drop to community members positively impacting the world to reinforce that doing good shit matters and should be rewarded and that people who exemplify these behaviors should be part of the community regardless of their purchasing power. R Planet has reserved 88 minted NFTs for selected community members that embody “good shit” behaviors, which will be awarded via a nomination and application process. 

Minting Details: 

When:

  • October 25th (private)
  • October 26st (public) 

Where: 

  • Marketplace: OpenSea
  • Blockchain: Ethereum
  • 8,888 supply 

About R Labs

R Labs is a minority and women-led company building a purpose-based ecosystem in Web3 where every action in Web3 will aim to create a positive impact in the physical world. R Labs’ mission is to bring purpose and more utility to Web3 while addressing the generational shift of more than 24 Trillion dollars in wealth this decade to NextGen and serving their desire to mobilize their actions and financial assets for environmental and social good. R Labs believes the tokenization of impact assets will disintermediate middlemen, and democratize access to wealth creation while building the world we want to live in.

Media Contact: 

  • FlyteVu
  • Brittany Rashkin
  • brittany.rashkin@flytevu.com

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