Phillip Plein-inspired luxury sportswear collection, Plein Sport, has announced the launch of its fashion line, created exclusively in the Metaverse. The collection, which was unveiled at the Milan Fashion Week, is in collaboration with 21st-century blockchain-based auction house Portion, and 3D visual artist Antoni Tudisco.
While the launch first featured a guided tour of Plein’s immersive art world in the Metaverse, it also exhibited a series of unreleased NFTs designed by the 2022 established art duo “Crypto Kings” a pseudonym for the partnership existing between Philipp Plein and world-renowned NFT artist Antoni Tudisco.
Inaugrating the initiative, a state-of-the-art humanoid robot called Romeo 0.1 (the first ever built and one of only three currently existing) kicked off Plein Sport’s show and introduced the newest Metaverse-native Plein Sport sneakers collection.
Features/Benefits of the Metaverse-based Fashion Line
The first collection drop — which features both physical and digital items, has gone live on Portion on February 24th at 12:00pm PST, 3pm EST, and 9pm CET. However, early collectors will be enjoying the benefits of rare, high-end drops on Portion’s NFT Auction House, digital wearables designed by the Crypto Kings themselves, as well as exclusive experiences and rewards.
Early collectors can also buy a combination of a unique NFT paired with physical sneakers. Purchasers can later choose to keep the NFT or “burn” it into digitally wearable shoes that can be sported by their Metaverse avatars in Decentraland. All the above in a truly innovative and osmotic intertwining of physical and digital fashion.
As he continues to explore new technologies and partner with renowned artistes like Antoni Tudisco, Philipp Plein continues to use these digital fashion shows and launches to project its brand in a new, fantastic virtual world. He says in part:
“Just like the way we represent the tiger in 3D, the attention to detail is something we can achieve seamlessly by properly utilizing the new virtual world to our advantage.”
Creative director and 3D visual artist Antoni Tudisco who is also delighted with the innovation says:
“I have watched NFTs become just as valuable as traditional art. I am excited to help Plein Plaza become a reality and see how many other fashion brands quickly follow Philipp’s lead.”
Meanwhile, the CEO of Portion, Jason Rosenstein also had some things to say about the inaugration.
“People are continuously doubting the metaverse and all that can be accomplished in the digital world. Soon enough, people will think of the metaverse and all these experiences the same way we think about email and social media.”
At The Forefront of Integrating Fashion Into Virtual World
The launch is part of Plein Group’s constant efforts and material investment towards research and development as it looks to drive digital innovation in the luxury industry. Part of those efforts include carving out a 25-man team out of its 700 employees. This team is dedicated to developing, implementing, and testing the most advanced software and engineering solutions as they apply to fashion and retail.
Also, prior to the launch of metaverse-based fashion line, the German-born iconic designer, Phillip Plein had also recently acquired Decentraland’s Plein Plaza — a prime district covering 65 Decentraland parcels, in a deal worth $1.4 million.
This shows his continued interest in the Metaverse even as he continues to prove his dedication to fashion innovation. In 2021, the company became the first major fashion group to allow cryptocurrency payments. At the moment, it accepts well over 20 different coin types at both its physical stores and online platform. In that same year, the company’s e-commerce system generated a record turnover of 100 million euros.
Plein’s e-commerce system, relative to the size of the Philipp Plein business, is one of the best performing directly developed and operated platforms in the luxury industry. In 2021, it generated a record turnover of 100 million euros. The last digital fashion shows of the Maison have marked a further milestone in its exploration of new technologies.
About Phillip Plein
Created in Munich in 1998 and guided by the entrepreneurial spirit of founder and designer Philipp Plein, the brand creates contemporary clothing collections, jewelry, accessories, and the Home collection product with more than 200 employees worldwide. Today, its headquarters are in Lugano and the Swiss Maison, with three showrooms in Milan, New York, and Hong Kong. For more information, visit http://www.plein.com/
About Portion
Portion is a 21st-century auction house for rare, high-end NFT art, music, and collectibles. Portion connects artists and collectors through blockchain technology to easily sell, invest and own art and collectibles with verified authenticity and tracked provenance. From taking zero percent of artists’ work to offering eleven percent royalties on secondary sales, supporting creators is a central part of Portion’s mission. For more information, visit https://portion.io/
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