HomeOPINIONMetaverse as an unlocker of the potentials of digital fashion

Metaverse as an unlocker of the potentials of digital fashion


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Overtime, the metaverse, has continued to evolve, serving as a platform for users to access the digital world via a virtual identity. With metaverse, users indulge in decentralized digital economies. This, however, entails marketplaces where users exchange items like digital assets like avatars, digital fashions, NFTs, and event tickets.

The Digital Fashion on Metaverse

For the purpose of emphasis, digital fashion as a trend on metaverse entails designing, collecting, and wearing of garments digitally. As things stand, the potentialities of digital fashion enjoy robust embracement by creative minds. In addition, the digital industry already graduated into a global dynasty, featuring major luxury brands and other retail consumers.

How digital fashion started

Accordingly, digital fashion, particularly in the gaming world, already existed for over two decades now. However, the exact etymology of digital fashion in the gaming context of gaming remains beclouded by obscureness.

In the distant past, many experts, claimed and linked the Final Fantasy series as the original purveyor of style and fashion in the gaming world. On the other hand, some others argued the earliest lifestyle-simulators such as The Sims (2000), as the beginning of social digital fashion. This argument, however fosters clothing in the social context from functional to fashion. This is the social context that elevates clothing from functional to fashion. Irrespective of the arguments, digital fashion on metaverse remains an efficient avenue for both digital socialization and gaming world.

How metaverse aids digital fashion

Without further ado, the metaverse serves as a bridge through which the digital empire connects to connect al the world. As for digital fashion, the metaverse, categorically allows participants to virtually recreate their wardrobe, and wear personal items within new and existing social contexts and platforms. With this in place, the metaverse, already unlocks the full potential of the digital fashion.

However, a metaverse must be true for digital fashion to thrive without hindrances. The development of a true metaverse becomes possible through the development of NFTs. With this in place, participants become eligible to register digital fashion in a cross-platform technique on the blockchain. More so, NFTs helps users to claim true and transferrable ownership of digital assets.

Furthermore, the prospects associated with digital fashion on the metaverse materialized owing to the overwhelming rise in affiliations, involving high-fashion brands and gaming/3D design companies. Many fashion brands, already subscribed to a digital presence, having realized the increasing rise in digital consumption. In 2020, Demna Gvasalia collaborated with Streamline to create “Afterworld: The Age of Tomorrow”. The video game manifested to showcase their Fall 2021 collection. The project employed the Unreal Engine to improvise an immersive, playable world to illustrate crafted virtual garments.

Without equivocation, the growing patronage of digital fashion bears testimony to the realization of its potential in serving the dynamic needs of the digital world. With technological advancement in NFT, AR dressing, creators provide digital fashion for people to invest in fashion assets by innovators. This, however, enhances the digital economy.

Emmanuel George
Emmanuel George
A creative communicator. A freelance content writer for blockchain industry.

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