Vancouver, British Columbia, 29th May, 2022, Chainwire
Looking Glass Labs Ltd. (“LGL” or the “Company”) (NEO: NFTX) (FRA: H1N), a leading Web3 platform specializing in non-fungible token (“NFT”) architecture, immersive metaverse environments, play-to-earn tokenization and virtual asset royalty streams, is pleased to announce that it has engaged MarketAcross, an Israel-based public relations (“PR”) firm, to enhance the visibility of the marketing initiatives of LGL’s flagship studio, House of Kibaa (“HoK”). Located in Tel Aviv, MarketAcross is describes itself as the world’s leading blockchain PR and marketing firm, that provides complete end-to-end marketing solutions for blockchain firms.
LGL expects to leverage MarketAcross’ global media reach as it relates to the blockchain, cryptocurrency and start-up categories in order to drive engagement for HoK’s current and upcoming product launches and other projects. For example, HoK recently premiered the GenZeroes NFT-based live-action series, which is the first of its kind in the entertainment industry, and it is preparing to launch its metaverse environment later in 2022, following the success of its inaugural land sale in mid-April. The Company’s HoK-focused engagement of MarketAcross is expected to span four-to-six months and may also allocate PR services for initiatives at the parent company level, if and as needed.
Founded in 2014, MarketAcross is a public relations firm focused on the blockchain and cryptocurrency industry that has a growing network of top-tier journalists, bloggers, influencers and other content publishers. MarketAcross operates using a non-retainer engagement model pursuant to which it provides guaranteed deliverables with a success-based fee structure. Well known clients of MarketAcross include but are not limited to Binance, BitTorrent, Crypto.com, Decentraland, EOS, eToro, Huobi, Polygon (MATIC), Solana and Tron. A complete overview of MarketAcross’ client portfolio can be viewed by navigating to the following URL: www.sedar.com” href=”http://www.sedar.com” rel=”nofollow noopener”> www.sedar.com.
Any of these risks may cause the Company’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Further, although the Company has attempted to identify factors that could cause actual results, levels of activity, performance or achievements to differ materially from those described in forward-looking statements, there may be other factors that cause results, levels of activity, performance or achievements not to be as anticipated, estimated or intended. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. The Company does not assume any liability for disclosure relating to any other company mentioned herein.
Chief Executive Officer
- Dorian Banks