Crypto.com, the Singapore based cryptocurrency exchange has declared its new four-year partnership with Los Angeles’ Angel City Football Club (ACFC). Angel City Football Club is the 11th member of the National Women’s Soccer League.
Crypto.com’s Deal Encourages Women Empowerment
Crypto.com’s newly signed deal with Angel City Football Club is aimed at increasing awareness of and giving a wide range of access to crypto, blockchain and Web 3.0 among Angelenos, soccer fans and the athletes themselves. The expansion team based in LA expects to start playing in 2022. According to the announcement made by Crypto.com on Tuesday, this deal encourages ”financial education, independence and financial empowerment” for women.
With this exclusive partnership with Angel City Football Club, Crypto.com joins the league of renowned founders as well as 15 illustrious former members of the female US National Soccer team. The star-spangled lineup includes Oscar-winning actress Natalie Portman, Tennis legend Serena Williams, actress Jennifer Garner and Eva Longoria, YouTuber Casey Neistat and many more.
In a solid effort to increase its string presence in LA, Crypto.com said it is actively looking for ”unique and impactful ways” to invest.
Crypto firms’ New Found Love for Sports Clubs
This new partnership is however not so surprising. Apart from Crypto.com, numerous crypto exchange platforms have struck partnerships with sports giants in the world. FTX also recently announced numerous partnerships with athletes and sports organizations in 2021. FTX signed a partnership with Monumental Sports Entertainment (MSE). This partnership gave FTX disclosure to four professional sports teams. Other than FTX, Grayscale, a leading digital asset manager also partnered with the New York Giants in May. Opennode, another crypto firm also partnered with a baseball team in the Australian Baseball League in Perth Heat.
“We are excited to work with [Crypto.com] to educate our community and players on crypto and allow our players to use the power of NFTs to connect with and create a deeper relationship with their fans,” said Angel City Football Club co-founder and president Julie Uhrman.