Premier digital assets platform Nexo has announced a landmark partnership with Tennis Australia, a tennis governing body. Nexo confirmed the development in a blog post on Wednesday. This deal marks the first time a digital asset company has teamed up with a Grand Slam tournament.
Through this partnership, Nexo becomes the Official Crypto Partner of the Australian Open and the Summer of Tennis, which includes the United Cup, Adelaide International, Brisbane International, and Hobart International. The move underscores the company’s long-term vision and its leadership role at the crossroads of top-tier sports and digital assets.
According to the announcement, the Nexo brand will have a prominent presence on centre court via the Nexo Coaches Pod, with branding displayed in key on-court coaching areas across Rod Laver Arena, Margaret Court Arena, John Cain Arena, and Kia Arena. This positioning highlights the strategic importance, insights, and real-time decision-making involved in elite performance.
Nexo co-founder shares more insight on the partnership
Meanwhile, Antoni Trenchev, Co-founder of Nexo, responded to the development with enthusiasm. He expressed his pleasure at partnering with Tennis Australia to promote sports while showcasing the benefits of intelligent digital tools to a worldwide audience. He noted that the Australian Open embodies a blend of excellence and ambition, traits that align perfectly with Nexo’s own goals. Trenchev also added that this partnership demonstrates a long-term commitment to disciplined performance and strategic thinking.
Cedric Cornelis, Tennis Australia’s Chief Commercial Officer, also welcomed Nexo into the Australian Open family. He described Nexo as the first-ever crypto partner in Grand Slam history and a natural fit for the AO and Tennis Australia events throughout the summer tennis season.
Cornelis also highlighted that Nexo Coaches Pod will shed light on the strategies and teamwork at the core of elite tennis on one of the sport’s biggest global stages. He mentioned that both sides are exploring new ways to engage tennis fans around the world.
It’s also worth noting that in 2025 alone, Nexo partnered with various tennis organizations. It became the official digital wealth platform of the DP World Tour, the official partner of the Acapulco Tennis Open, and the Official Crypto partner of the Mifel Tennis Open.
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