In a lofty ambition to drive the mainstream adoption of digital assets, popular cryptocurrency exchange, Crypto.com has secured an exclusive partnership with the UEFA Champions League. In a Twitter post, the exchange confirmed that it has officially become the ambassador and sponsor of one of the most-watched football competitions in Europe.
Through this multi-year partnership with UEFA, Crypto.com is aiming to expand the adoption of cryptocurrencies in the world of sports. In a statement credited to the chief market officer of Crypto.com, Steven Kalifowitz, the collaboration marks a significant milestone in the exchange’s quest to improve the popularity of digital assets among football enthusiasts and institutions. Likewise, he believes the strategic partnership will go a long way in solidifying the market presence of the exchange.
Crypto.com to solidify its market presence with its collaboration with UEFA
Kalifowitz said Crypto.com has distinguished itself from its competitors in the crypto world through its numerous groundbreaking partnerships and events, including its latest ties with UEFA. He analyzed how the exchange has been able to expand its reach, attracting millions of users within a short timeframe. He attributed the growth of Crypto.com’s user base to years of consistent efforts in engaging all categories of crypto users, including sports enthusiasts.
Kalifowitz remains optimistic that a large number of UEFA fans will actively contribute to the overall growth of Crypto.com. He described UEFA as the biggest sports league in the world with over 3 billion fans.
In recent years, major players in the sporting world and crypto institutional actors have formed a formidable relationship. This is not unconnected to the popular belief that sports activities play a robust role in creating global awareness about the potential of crypto.
Just recently, popular web3 firm for sports and entertainment Chiliz also partnered with SDI Digital Asset Holding. This partnership, according to the announcement, brings cryptocurrency closer to sporting enthusiasts. More so, it avails football lovers in Japan access to the fan tokens of their respective football clubs.
Read More: