Austria-based centralized exchange, Bitpanda has partnered with the Italian professional football (soccer) club based in Milan, AC Milan to launch its new Web3 ecosystem token, Vision (VSN) token. The football club confirmed the development in a blog post on Tuesday.
According to the post, the token which is set to launch on the 16th of July will serve as Bitpanda’s central token in the upcoming suite of Web3 products. As revealed, holders of this token will benefit from a wide range of valuable rewards, including staking incentives, governance rights, reduced fees, and early access to upcoming token sales. Similarly, the partnership with AC Milan also seeks to unite the passion of football with the transformative potential of Web3 innovation.
Bitpanda became AC Milan Back-of-Shirt sponsor for the Men’s First Team.
It is worth noting that the joint venture between AC Milan and Bitpanda first began in 2024. Also, in February 2025, the exchange took a giant step by joining the club’s prestigious group of principal partners and became the Back-of-Shirt sponsor for the Men’s First Team. Meanwhile, with the launch of the Vision token, AC Milan has now become a key ally in the development of the exchange’s Web3 ecosystem. In addition, the club will also act as a powerful amplifier, connecting the VSN project with millions of AC Milan fans worldwide.
This partnership also marks a significant milestone in Bitpanda’s vision of making Web3 technology accessible, functional, and rewarding. It also represents a bold move toward creating a secure, inclusive ecosystem where blockchain innovation diversifies real-world value. Through this partnership, Bitpanda will also bridge the gap between digital finance and everyday experiences.
Commenting on the partnership, the Chief Commercial Officer at AC Milan, Maikel Oettle revealed that innovation is in the club’s DNA. Oettle added that the football club is always exploring innovative approaches to strengthen its bond with fans, and the collaboration with Bitpanda effectively addresses this objective. He also highlighted the club’s excitement to work together with a partner that shares the same vision and values as them.
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